Obama for President / Organizing for Action
In the 2012 presidential election, we helped make Barack Obama the first candidate in history to raise millions via text message. We successfully petitioned the Federal Election Commission to allow campaign contributions to federal candidates via text and then helped the campaign develop a mobile strategy to raise money and reach voters. We expanded the database of opted-in voters and contributors through paid advertising and Twitter. After the election, we worked with Organizing for Action on mobile strategy.