Mark Armour

I'm a commercial director, ad agency creative director and political media consultant. 

I produce award-winning TV ads and digital content for progressive groups, issue campaigns, nonprofits and candidates.  

I helped elect California Senator Barbara Boxer three times, including a successful $50 million campaign that defeated Carly Fiorina. 

I created independent expenditure advertising in the last three Presidential elections, as well as in U.S. Senate races, Governor's races and local races.

In the 2012 Presidential campaign, I petitioned the Federal Election Commission and helped make it possible for Americans to donate money to Barack Obama via text message for the first time.  

I helped tell the stories of cancer victims and produced some of the toughest anti-smoking ads in the country for the California Department of Health Services. Told in multiple languages, the ads were aired nationally by the Centers for Disease Control.  I also helped pass the toughest anti-smoking ban in the nation -- banning smoking in restaurants and bars in Seattle and Washington State -- even within 25 feet of the doorway. 

I helped pass three statewide clean energy initiatives to expand the use of wind and solar power in Colorado, Washington State and Missouri.

I produced ads against the war in Iraq -- telling the stories of mothers whose sons were killed in combat and producing ads targeting pro-war Senators like former Senator Norm Coleman for their support of the war. 

Other clients have included the American Cancer Society, the Corporation for Public Broadcasting (PBS), the Motion Picture Association of America, MoveOn, the California Wellness Foundation, and the Natural Resources Defense Council.

I bring to every project my big agency creative experience plus the strategic political know-how forged by years in the trenches of political and issue advertising campaigns. By telling stories with humor and a documentary eye, I've won sone nice awards, too.

Before starting Armour Media, I was a partner and Creative Director at GMMB, the political agency that helped elect Bill Clinton and Barack Obama. Prior to that, I worked for Al Gore when he was in the Senate and when he ran for President. I graduated from Yale, and I'm based in Santa Monica, CA.