Mark Armour

Mark is an award-winning ad agency creative director, commercial director and political media consultant who creates high-impact ad campaigns for leading advocacy, political and corporate clients.  

  • Created ads for Mike Bloomberg’s independent expenditure campaign in 2018 — the largest independent expenditure campaign in America — and helped flip over a dozen Republican House seats to Democratic.

  • Created independent expenditure ads in 2018 to help elect SF Mayor London Breed, the first woman of color to lead the city and the only female mayor in the top 15 cities of the US.

  • Created ads for the American Cancer Society to help pass the nation’s largest tobacco tax and raise billions for children’s health care in California.

  • Created ads to help Tom Steyer and NextGen America become one of the nation’s leading voices against Donald Trump and register 1 million new voters.

  • Created landmark anti-smoking ads for the CA Dept of Health Services  and Centers for Disease Control that lowered smoking rates in CA and nationally.

  • Passed three statewide clean energy initiatives with innovative ad campaigns for environmental coalitions that beat back Big Oil and coal in three states.

  • Created independent expenditure ads for MoveOn to help elect President Obama.

  • Helped elect U.S. Senator Barbara Boxer in come-from-behind victories with ads that won “best campaign of the year.”

  • Created an award-winning ad campaign for the American Cancer Society to ban smoking in WA state.

  • Executed an anti-piracy ad campaign for NBC/Universal and Warner Bros that led to a shutdown of major piracy sites. 

  • Developed the nation’s first text-to-donate political campaign and raised millions for President Barack Obama.

  • Created an award-winning advertising campaign for MGM International to bring more than 10,000 new jobs to MA.

  • Developed a digital ad campaign for the City of Los Angeles to stop pedestrian deaths in LA’s busiest intersections.

  • Produced get-out-the-vote ads for VoteVets featuring Vietnam veterans and helped produce record turnout in California.

Mark brings to every project his big-agency creative experience plus the strategic political know-how forged by years in the trenches of political and issue advertising campaigns. By telling stories with humor and a documentary eye, he's won sone nice awards, too.

Before starting Armour Media, Mark was a Partner and Creative Director at GMMB, the political agency that helped elect Bill Clinton and Barack Obama. Prior to that, he worked as Al Gore's press secretary when he was in the Senate and when he ran for President. He graduated from Yale, and is based in Los Angeles, CA.



Elizabeth Riel

Elizabeth is a communications executive with more than 18 years of experience moving the needle for national initiatives, foundations, corporations and government organizations. Passionate about impacting social change, Elizabeth's strategic work has included: 

  • directing the national communications strategy for the ground-breaking U.S. Supreme Court gay marriage case (Prop 8);

  • helping reform elder care and nutrition in the nation’s nursing homes, with systemwide reforms that were adopted by Medicare;

  • working with the California Department of Health Services to educate millions of Californians about critical brain development for children and youth

Elizabeth is a former senior vice president at GMMB - the national issue communications firm that elected Presidents Obama and Clinton - as well as a former researcher at Harvard. She is an expert at creating strategic partnerships, developing impactful messages across all mediums and influencing multiple target audiences. 

Elizabeth earned her master’s in public administration/public policy from USC. She is the proud mom of three amazing girls, and loves tutoring with School on Wheels and playing beach volleyball in her spare time.